Paul Falla

CHALLENGE

In Germany The Economist has an awareness of 43% but a readership of less than 0.5%. We needed to change this.

IDEA

We know our potential readers like reading. So we gave them something to read. We worked together with the media company and editorial staff of The Economist writing articles to create a smart match with the media. We focused on Berlin.

RESULTS

Sales in Germany outperformed the rest of Europe by 6.3%. The campaign won two Cannes Bronze Lions, 3 nominations at The Dutch Art Directors Club, Silver at Epica and a Eurobest Bronze.

CHALLENGE

Launch a new healthy super premium pet food brand in a market full of healthy super premium brands.

IDEA

Pet food packaging all looks the same. It is either a picture of a dog, a cat or natural scenery. Our idea? Not to do any of that! We became the first pet food brand to use artistic still life food photography. So appealing and appetizing, you might seriously consider trying it yourself. We also used these images for our marketing material.

RESULTS

Launched in May 2016, VIGOR & SAGE is already available in 17 countries. The brand enjoyed the most successful pet food launch ever in Norway. VIGOR & SAGE also won first prize for packaging at the WINA Awards (World Independent Advertising Awards) in Buenos Aires.

CHALLENGE

To create a brand name, identity and campaign for a Chinese company. A name living up to the client’s ambition: to become the world leader for in-car technology.

IDEA

The phonetic spelling for one of the most important words and symbols in the world: circle.

The circle (serkel) symbolizes wholeness, original perfection, the self, infinity, eternity and timelessness. A circle (serkel) is also a group of people with family, work, or social connections. These concepts fit perfectly with our brand strategy and the client’s ambition. Connecting large and small groups of people with infinitely different interests.

RESULTS

Officially opened in November 2016, with 200 employees in China. The company is selling to the US, Australian and Chinese markets. The roll-out in Europe is planned for 2018. A European company would still be in the research stage.

CHALLENGE

Get people talking about Gillette.

IDEA

Sylvie is a famous TV presenter in Holland and Germany. She was also married to a famous Dutch footballer. During a shoot for Gillette she shows off her football skills.

RESULTS

The film scored 2,485,000 hits on YouTube. And was picked up by the press in Germany, Holland and the UK. The question everyone asked: Did she really do that?

CHALLENGE

The client wanted an online game experience to launch their new gum, Sportlife Deep. Relevant for gamers and non-gamers (12-35 years old). Target: 150,000 unique visitors in 7 weeks, spending an average of two and a half minutes on the site. All for under €100,000.

IDEA

What could be cooler than the Arctic Games? A futuristic taxi driver took visitors to a different arctic game each week to compete against other visitors for prizes. Each game tested different skills. Everyone who visited the site and registered got at least 25% discount at SnowWorld (indoor ski centre). So, even with no gaming talent, good reason to register. And help Sportlfe fill their database.

RESULTS

The game platform realized 535,000 visitors during the campaign period. And another 300,000 afterwards. Average time on the site: four and a half minutes.

Sportlife was chosen as best game site at the Spin Awards.

CHALLENGE

Introduce a new thermostat which made it possible to see your energy use.

IDEA

An interactive online transparent house. Visitors could click on energy using devices and see their energy use and yearly costs on the thermostat.

RESULTS

Eneco sold 160,000 Toon thermostats in the first 2 weeks of the campaign. Campaign won Silver & Bronze Dutch Effectiveness Awards.

CHALLENGE

Amsterdam Airport Schiphol made a lot of advertising, but no-one noticed it. It had no clear branding. Nothing that connected the communication to Schiphol.

IDEA

We had to look for something that only Amsterdam Airport Schiphol had. Something that instantly made it clear it is an outing from Schiphol. Eureka! The yellow board campaign was born, based on the simple iconic signage designed by Paul Mijksenaar.

RESULTS

Traffic at Amsterdam Airport Schiphol increased by 6%.